As the number of households continue to grow, so too do the number of first aid products purchased for home use.

A well-stocked kit is now becoming a familiar feature in the home. The increasing awareness of domestic safety, alongside the enormous range of products now designed specifically for home use, has generated a growing retail market opportunity.

Householders have a wider choice of consumables than ever before, and can choose from a vast array of stand-alone medical devices and items that replenish or enhance their first aid kits.

With over thirty-million cars now on the road in the UK, this presents a huge opportunity for the marketing and sale of vehicle first aid kits.

Every day, members of the public use a diverse range of transport to go about their business.

Whether using a private vehicle, hired, leased, taxi, company car, or public transport, the provision of a well-equipped first aid kit in case of an accident is increasingly more important.

The demand in the UK for first aid kits in such areas as cycling, climbing, hiking, and a plethora of social, sporting, and other leisure activities, is growing exponentially.

Reliance Medical have seized the opportunity to design a range of kits tailored specifically to cover the needs of this wide variety of leisure pursuits. Each month, more than five-million UK residents travel abroad, and packing a first aid kit in advance is rapidly becoming the norm for most consumers.